The problem statement for the current project is “How might we make an avid fan who follows a variety of musical drama activities (who) address the problem of integrating information from different platforms and socializing with other fans (what) so that he/she could have an immersive and enjoyable experience of watching a performance (why)”. Therefore, the product will mainly focus on musical drama lovers' information acquisition, watching facilitation and idea exchange. The story map is divided into the several steps and the product is aimed at improving the step2, 4 and 6.

Step1. Learn about the drama

Step2. Decide whether to watch

Step3. Know what preparations should be done

Step4. Prepare for the trip

Step5. Enjoy the performance

Step6. Give feedbacks

Speaking of the monetization scheme, the business model is mainly about monetize followers by membership, musical drama online community and further activity organizations. Through research and investigations into the target user group, it is found that there is a thirsty need for a community where various activities could take place both online and offline. Through a varied but reasonable subscription fee, avid fans could have access to seat view information, related activities, ticket information (about swapping or reselling ticket). At the same time, drama and theatre information are open to the public to serve as try-out experiences and subscription stimuli. Due to the popularity and scope limit, the current product will mainly focus on the musical drama market in Shanghai, the Chinese richest city in musical drama contents.

After defining the scope of city, informational contents and functional objectives, there is a usability test to have a clue of how target users may comprehend and make use of the business model. The detailed information is available here.